Heap
HeapA Redstamp success story.
Heap is a product analytics company focused on helping companies increase agility and drive product outcomes.
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"There’s no way we could iterate as quickly or create as much content without Redstamp. They’re a critical member of our team."
Timery Crawford,Senior Content Manager
Challenge
Finding a responsive creative agency that could scale with the needs of the business
ChallengeHeap is a fast-growing startup that empowers companies to focus on what matters—discovering insights and taking action—not building pipelines or manual tagging. They promote an all-hands-on-deck culture and pride themselves on providing on-demand support for critical projects.
But as Heap grew, they required more design assets for their marketing website, blog, social channels, and events. These projects often exceeded the marketing team’s bandwidth, which led them to bring in outside help to complete projects on time.
Eventually, they came to a crossroads: Either hire multiple in-house designers or partner with a creative agency.
Solution
An integrated, on-demand creative agency
SolutionAfter being introduced to Redstamp by another client, Heap decided to engage with Redstamp on a few test projects, including a brand guide and new business card layouts.
Pleased with the results, Heap expanded their scope of work with Redstamp and began collaborating on larger projects. Redstamp automated their client request process with Airtable and integrated with Heap’s Slack instance in order to improve collaboration and be responsive to the company’s needs.
One big initiative at Heap has been improving their SEO performance. Understanding this, Redstamp has been proactive in suggesting SEO improvements with the latest Wordpress plugins and executing bigger projects like redesigning Heap’s contact us webpage.
Timery says, “We’re working on optimizing our organic search strategy. Redstamp has recommended some tactics that we didn’t know existed to support this effort.”
On the design side, Redstamp’s creative work with Heap has run the gamut from inspirational office posters to their careers mini-site as well as Heap University. Their most recent project was building an interactive quiz to increase brand awareness and generate leads.
“Redstamp has built up their trust and reputation with us by being there for those really tough projects. They go the extra mile,” says Timery.
Result
On-demand innovative design and improved site performance
ResultRedstamp has leveled up the imagery and design of Heap’s website and blog, which has led to the marketing team hearing praise from other internal teams about their incredible results.
Timery says, “There’s no way we could iterate as quickly or create as much content without Redstamp.”
Heap’s workflows with Redstamp have become so smooth they’re able to set design deliverables like blog illustrations and images on autopilot.
“I send blog asset requests over to Redstamp and then they magically appear. I don’t have to worry about whether they’ll get done—I know they will,” says Timery.
When an SEO agency advised Heap to pursue a lengthy, difficult project to improve Heap’s site speed and performance, they brought the advice to Redstamp. About two weeks later, Redstamp increased Heap’s desktop website site page speed score from about 20% to 97%.
“It feels like Redstamp is committed to helping us achieve our business goals—they really feel like one of us,” says Timery.
Redstamp was also able to customize Heap’s interactive quiz to help Heap accomplish their goals: increasing brand awareness and generating leads.
Timery says, “The quiz was a huge and new undertaking. Redstamp owned the technical and design aspects of that.”
Heap is looking forward to many more impactful projects like the quiz, making Redstamp an integral part of their marketing initiatives.
