Agency Optimization

Once, Twice, Three Times a Landing Page

Landing pages make it possible for SaaS companies to generate a series of tailored marketing messages targeted to specific industries or interests.

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Marketing Team
December 3, 2021
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min read

Research shows that SaaS companies with websites in addition to 10-15 landing pages drive 55% more conversions than those with fewer than ten. That’s impressive on its own, but then consider websites with over 40 landing pages can increase conversions by almost 500%. Mind blown and point made—landing pages are necessary for optimal website performance and growth.

Targeted campaigns deliver

Landing pages offer companies specific marketing opportunities which are typically more effective than generalized campaigns. After all, when trying to talk to everybody, you connect with no one. A landing page doesn’t serve as your homepage, but rather a standalone orphan page on your website used to convert visitors into leads.

Landing pages make it possible for SaaS companies to generate a series of tailored marketing messages targeted to specific industries or interests. Rather than directing potential customers to a general website for information, the targeted landing page ensures consumers find exactly what they’re looking for. Being detailed is encouraged because you can always create a new landing page to target a different customer category—and you should!

For SaaS companies, the ability to segment your customers and devise messages to address specific problems is key to achieving marketing success. The strategic focus of a well-designed landing page can target prospects in your marketing funnel or flywheel to nudge them further along. With landing pages, there are no mixed messages to distract from the tailored value proposition you’ve created.

Simplicity, creativity, and flexibility for the win

With all the marketing emails, sites, and ads fighting for attention, it’s no wonder even the most enthusiastic customers are jaded. There are only so many case studies someone can read before they disengage, unsubscribe, or, in the worst case, take their business elsewhere.

Landing pages, in contrast, allow you to flex your creative chops, devise clever, concise, and targeted inbound marketing ideas to drive new traffic. Multiple dedicated landing pages mean each segment can be given the attention they’re due and, as we know, more landing pages mean more conversions.

The best part? You don’t have to stop providing case studies to those who still value them. Instead, you’re just spreading your creative wings to give other customers something they find interesting.

SEO Powers, Activate!

How many pages does the average company site have? Twenty? Thirty? All of them contribute to SEO through keywords, metadata, and backlinking.

What if you added the power of forty (or more) SEO-optimized landing pages to the mix? Each of them designed to add value to a particular audience. Pretty powerful, right?

Many marketers end their landing page promotions prematurely, thinking they’re short-term solutions. But in reality, these SEO-focused landing pages will have long-term benefits to your web traffic provided they’re well-designed to generate qualified leads and move them through your marketing journey with less friction. In addition, they’ll reveal the return on investment (ROI) of your marketing efforts, immediately making your sales and executive teams very happy.

Exercise Control

The landing page provides SaaS companies with a highly effective tool for directing and controlling the conversion path. Visitors respond to clearly articulated propositions that lead them down an intended course to conversion. The opportunity to dictate the customer journey is unparalleled and highly attractive; it is how SaaS companies can benefit from the strategic deployment of landing pages.

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Marketing Team
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