Plucky underdog who?

Through our brand and strategy workshops, we helped the Nitro leadership team uncover and rally around the essential DNA present in their products, services, and employees.

By combining these insights with the data we had gathered from analyzing competitors' brands and prominent messages, we began to craft a new personality that could speak to the heart of the Nitro team while grappling with the crowded reality of the market.

Taking visual and verbal cues usually reserved for athletic brands, we brought a bold new entity to life through a rigorously designed visual system, and an easy-to-execute messaging strategy. We transformed Nitro into a rebellious hero – intent on shaking up the status quo for the good of knowledge workers everywhere.

By positioning Nitro as the antithesis to expensive, bloated, and slow-to-deploy entrenched competitors, we were able to exploit unclaimed whitespace in the market and gain attention from prospects curious about switching from their current solution.

Beginning at the foundation, we flowed from content strategy, to wireframes, to fully realized copy and page design – completely flipping the website within 3 months of project onboarding.

By systemizing our UI and illustrative componentry, remaining loyal to our messaging strategy, and fully integrating into Nitro’s ecosystem we were able to move fast without sacrificing quality. The result? Hierarchies that guide, visuals that communicate, and messages that convert.