In late 2020 Nitro was on the precipice of major growth. They were close to completing several key acquisitions that could bring their technology into equal position with the likes of Adobe and DocuSign, but one nagging problem remained: Nitro’s outdated, generic, and fractured brand wasn’t connecting to the market and couldn’t hold a candle to industry supergiants. Enter Redstamp.
Over the course of 8 months, Redstamp aligned the Nitro team around a new vision for their identity – and launched a prize-fighter PDF brand into a global spotlight.
Through our brand and strategy workshops, we helped the Nitro leadership team uncover and rally around the essential DNA present in their products, services, and employees.
By combining these insights with the data we had gathered from analyzing competitors' brands and prominent messages, we began to craft a new personality that could speak to the heart of the Nitro team while grappling with the crowded reality of the market.
Taking visual and verbal cues usually reserved for athletic brands, we brought a bold new entity to life through a rigorously designed visual system, and an easy-to-execute messaging strategy. We transformed Nitro into a rebellious hero – intent on shaking up the status quo for the good of knowledge workers everywhere.
By positioning Nitro as the antithesis to expensive, bloated, and slow-to-deploy entrenched competitors, we were able to exploit unclaimed whitespace in the market and gain attention from prospects curious about switching from their current solution.
Beginning at the foundation, we flowed from content strategy, to wireframes, to fully realized copy and page design – completely flipping the website within 3 months of project onboarding.
By systemizing our UI and illustrative componentry, remaining loyal to our messaging strategy, and fully integrating into Nitro’s ecosystem we were able to move fast without sacrificing quality. The result? Hierarchies that guide, visuals that communicate, and messages that convert.
We shifted into demand-gen mode, launching attention-grabbing digital campaigns, unique lead magnets, and interest-piquing sales decks into a now-hungry market.
increase in ARR in 2021
growth in subscription
revenue in 2021
million active subscriptions
by years end
“When I think of the last 8 months the one word that keeps coming up is a partnership. Great agencies show up to the table with a partnership mindset, they’re open to solving really hard problems that haven’t been solved before. Shoutout to Redstamp’s operating philosophy of showing up as one team.”